Campaign optimization in India so the first thing we look at is what is campaign optimization So Campaign optimization for PPC ads. Your campaign is now up and running, and you’re ready to make adjustments as necessary to improve Your brand performance And thing like that. This fine-tuning process is called campaign optimization. I talk about in this blog that has a target the Audience From dynamic search engine like google, landing pages that really matters, optimize that after the campaign, funnel state if your campaign need, fail & Improve fast theses are five imp topic in today’s campaign journey So let’s get began.
1.Understand who is your target audience
Thing is very power full Concept Before Every campaign start who is your Targeted audience is very important in the online campaign & also in paid ads and promotions who are the customers that are using your services and tools and products? There’s no point trying to sell software to old generations because they are not interested to buy your (Services or products) Yes you have to Sell your Services To Targeted Audience who is the most need of Your products and in your product you have to solve a problem that engages your customers to take solve them problems, not just in the traditional sense of demographics but also they’re in what the audience interests. you can do this method thought Leads Generation in leads you have your customer Information like Phone no, E-mails & more Details You should also do surveys thought E-mail marketing to know more who is your Audience. because a lot of bloggers, & campaign expert do this mistakes they don’t know who is the audience who to sell these Services so do this I mention in and let come to the next sessions.
Have you optimized landing pages it is a very important step in Leads generation and customers experience the best-performing website & lead generation Thought Campaign? So much can depend on this its shows you that you won or lost on your customer’s first click experience. I will take more easy let’s imagine a story that people want to listen & watch because in today’s life the best powerful attention is the Video + Story to engage with people & Create a relationship with your audience to know more who you are what you & your company do it is a very powerful mantra I give you so the thing about & Create a story in the video to reach out more people in your campaign Below are some great tips about establishing your great landing page. For Example
- First immersion must be Awesome Like it could be an image, heading, Video That visitor like and love to do buy your services.
- Most important is Video the video creates an entry banner it’s like a changing point in your campaign Thing About a story that People know about who you are and your services.
- Put Article on the page which relates to your campaign and improve your Page speed that visiter Engage with your website easily and then visiter go to the funnel state also.
- Create an attractive page that customers like and buy your services.
- The image should be good 60% of customer Attract With Good looking Images So You should be Focuses On.
3. Don’t Forget to optimize
if you run a campaign the third step is don’t forget to optimize your campaign With Tools like analytics in analytic you find the (paid search, organic search, email Thought, social & Audience age) and source or medium where the audience come (LOCATION) what is bounce back rate optimization with real-time Review see & what is the most important thing the audience look at in your advertising Heatmaps, Feedback. Because you run a campaign and you don’t know either your campaign going Good or not Thought with CTR or CPA and also your Team must be set a goal That 1000 visitor signup or Etc. These are things you know before campaign Optimisation.
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4. Funnel state
Introduce visitors to your funnel state like your products, services, tools and etc. If your sell affiliate links and other products thought campaign so it’s okay but you have to create the funnel state thought If your campaign needs funnel so please create it There are two things If your (campaign or AD) Need funnel-like if you run a campaign for your products, services so you must have to create a marketing funnel because you invest (time, energy, money) to create products, services to reach the people in the campaign you must be need something that motivates you to do more and second thing is that if you campaign not need funnel money other reasons so you do not focus on the funnel you must be focused on improving your campaign quality.
5. Failure & Improve Fast
if your campaign not showing the results that you & your team want so not give up stop and see what is the customer problems and solve problem them with customers feedback what was they want, what you showing thought campaign visitors and Where the Visitor Bounce-back (exit Your site ) What the most time visitor invest in your advertising then you after start campaign the failure in every business but you have to learn and implement and solve the problem with your team and update it with the new version Example: you must be analyses in ads is –
- Google-analytics:- ( Analytics is a tool which you can use in your website to see the behavior of your ad how much traffic comes thought ads No of user Locations, Device, & many more things and you can major Souce medium, Organic search, social, email, etc they are more also read below.
- Bounce–back rate🙁 This is basically the customer interaction with your campaign what was the visitor spend time on your website & where the visitor exit.
- sessions + page view:- the session and page view is all about user activity if the user enters your website which-which page user visit on your website how much deeper go into your website.
Last thought All the Best for your campaign and do all things what I mention in blog & I will definitely sure that your campaign shows best results but you have to do what I mention any problem leave a comment I”m Definitely answers your all Questions and Feedback and don’t forget to share this knowledge to others that you can connect with me on social sites also & mail me on:- [email protected] Stay healthy and happy Byee.